30A Cottages and Concierge

30A Cottages and Concierge is a new property management company in Florida that focuses on very personal, high-end service for both home-owners and renters. The logo needed to feel "clean" and "professional" but it also needed to remind people of the beach and being on vacation. While trying to make it "clean" and "professional", we needed to avoid being "sterile" or "corporate" and one thing that really helped us achieve this goal were the colors. The teal and coral combination is very fun and stands out in the crowd of blue and green logos that their competitors have. One of my favorite 'easter eggs' of this design is the hex-code of the teal color: #30aCaC